Product Design Services

End-to-end product design that’s on time and under budget

End-to-end product design

Friendly & approachable

Work with our directors

Cost-effective & ethical

What is Product Design?

Product design is the process of designing and developing new products, focusing on creating functional, aesthetically pleasing, and user-friendly products that meet the target market’s needs.

Product design can encompass a wide range of products, including consumer products, medical devices, and technology products. Product designers generally focus on the product they’re designing and its specific features and functions. Industrial designers, on the other hand, focus on the overall design process to ensure the product can be mass-produced.

At Paraform, our ability to blend creativity, technical engineering skills and problem-solving is what sets us apart. Our product design process is lean and agile, allowing us to reduce your costs and speed to market significantly.

Our Product Designs Merge Artistry With Engineering

Good design is felt, not spoken. It’s aesthetic yet functional. And it sells out fast.

We’re in the business of bringing innovative, user-centred and sustainable designs to life. With over 30 years of combined experience, we have worked with countless business owners to translate the vision in their mind’s eye into tangible product designs that can be manufactured.

Browse some of our recent projects below.

Let’s bring your product to market

Our Full-Service Product Design Process

We like to keep things simple. Our end-to-end process consists of five steps that will take your idea from concept to production in just a few months.

We won’t rest until we’ve thoroughly tested the nuts and bolts of your product well before we bring it to the prototyping and manufacturing stage. Below you’ll see some of the things we’ll include as we engineer your product to perfection.

Timeframe: 6-8 Months

Inclusions: Product and market research, end-to-end product engineering, prototyping and manufacturing.

Ideal for:

  • Product manufacturers
  • Startups
  • Industrial product companies
  • Medical device companies


Free Discovery Session

We detail the scope of your project and see what’s needed to go from an idea through to production.


Concept Design & Sketching

We’ll research your product and provide you with a feasible design plan that overcomes key challenges.


Product Design

Using 3D modelling technology, bring your initial designs to life. We design for simplicity, elegance, quality and feasibility.


Prototyping & Testing

We work closely with manufacturers to rapidly develop the first working prototypes of your product.



We’ll collaborate with your manufacturer of choice to produce the first production run of your product.

Industries We Work With

Commercial Product Design

Consumer Product Design

Accessible Product Design

Sustainable Product Design

Brands We’ve Worked With

All Our Product Design Case Studies

First Pack – Power Pack

The power engine behind a food heating system used in delivery services.

The Powerpack is a powerful and durable lithium ion battery pack designed specifically for use in food heating systems for delivery services. Developed for First Pack, one of Australia’s leading food packaging distributors, the Powerpack is built to withstand the rigors of daily use in the growing food delivery industry.

Why Choose Us?

  • Work with our directors

    By choosing Paraform, you can rest assured knowing our knowledgeable directors are overseeing your project from start to finish.

  • Meet tight deadlines

    We’re fast and agile. We can help you meet tight deadlines for new products you’re aiming to produce this year.

  • Trusted local team

    We’re a lean product design company based in Melbourne, and we pride ourselves on working quickly and efficiently at every stage.

  • End-to-end services

    No matter what stage your product idea has reached, we can help you bring a new product to market from the ground up, pronto.

Let’s bring your product to market

Why Our Clients Love Working With Us

Types of Product Design Techniques We Use

Agile Product Design

At Paraform, we like to keep things lean and nimble. That’s why we leverage agile product design methods to help us deliver projects on time and under budget.

Our team is small, and you’ll be working with our directors every step of the way. Our agile product design philosophy means your project won’t be passed through multiple hands. The process is also safeguarded from unnecessary double handling, especially as we work on iterations to improve the prototypes and design.

In today’s day and age, you simply cannot afford to do product design in any other way while keeping costs as low as possible.

3D Product Design

A core focus of our team’s work is transforming your intangible ideas into 3D product design models that can easily be manufactured. We start sketching and creating 3D CAD drawings early on in our process for this reason.

Our 3D product design process begins with sketches which we then design on a computer. From there, our 3D design files can be used to produce the initial physical prototypes.

We’ll continue to refine these files into manufacturable designs that we can send to your manufacturer once you’re 100% happy with the prototypes.

Custom Product Design

We specialise in custom product design. No matter how different your product idea is, we can help you transform it into a physical, manufacturable solution.

With custom product design, we break down everything from aesthetics to functionality to meet your design brief and produce a truly unique product!

Book your initial consultation with one of our directors to start exploring the possibilities of your custom product design.


How much does product design cost?

Product design is not a cheap endeavour, nor should it be if you want to create a well-researched and designed product. It typically costs over $20,000 to bring a new product to market.

In any case, we’ll assess the feasibility of your idea early on to ensure you can quickly achieve product-market fit and that the creation of the product is within your means.

What is product design strategy?

Product design strategy is the overarching approach to bringing a product to market, including the strategy for manufacturing and prototyping.

Creating a new product requires a cohesive product design strategy. As part of our strategy process, we thoroughly research the product, industry and market trends. From there, we begin developing the product idea and sketching potential designs.

We make sure our design strategy does not stop there, however. We merge artistry with engineering excellence from start to finish. We also ensure that quality standards are adhered to throughout the manufacturing process.

In short, we leave no stone unturned when we create the strategy for your product’s design.

If I have existing product design and strategy documents, can you help me with prototyping?

It depends. We can certainly pick up where someone else has left off. However, we would never advise bypassing the concept development and research process. Even if you have prior documents created, we will take the time to review them and the design proposed before we progress to prototyping.

To ensure the most cost-effective product design process, we need to minimise your potential risk of the prototypes or production run leading to errors and defects.

As such, there will be some instances where our engineers may need to revise the documents you already have so we can maintain a high degree of quality throughout every product design phase.

Let’s bring your product to market