Boutique industrial & product design

We design products that make a big impact

Award-winning design firm

End-to-end product design
Friendly & approachable
Work with our directors
Cost-effective & ethical

Brands We’ve Worked With

Our Product Designs Merge Artistry With Engineering

Good design is felt, not spoken. It’s aesthetic yet functional. And it sells out fast.

We’re in the business of bringing revolutionary designs to life. We offer an end-to-end service that can guide you from concept to production no matter if this is your very first product or your 100th.

With Paraform by your side, you’ll have everything you need to start making your idea a reality.

Consumer, Environmental, Manufacturing, Product Design, Prototyping

Let’s bring your product to market

Our Process


Free Discovery Session

It all starts with a free discovery session where we detail the scope of your project and work out what’s needed to take your idea from concept through to production.


Concept Development

After our initial consult, we’ll get to work researching and provide you with a detailed design plan that overcomes key challenges for bringing your product to market.


Product Design

Using 3D modelling technology, we’ll start bringing your initial designs to life. We design for simplicity, elegance, quality and feasibility.


Prototyping & Testing

We work closely with manufacturers to rapidly develop the first working prototypes of your product and to test them out before you begin manufacturing.



With your completed design files and prototype, we’ll collaborate with your manufacturer of choice to produce the first production run of your product.

Valued at over $500

We’re small enough to care, yet big enough to help you succeed.

Our industrial design firm is lean and local, allowing us to be nimble and help you launch your product faster.

With over 30 years of combined experience, we have developed dozens of product ideas and helped bring countless innovative new products to market. We’re experts at fusing art and precision engineering.

Registered Design Entity member of the Design Institute of Australia

Industries We Work With

Commercial Product Design
Consumer Product Design
Accessible Product Design
Sustainable Product Design

Why Our Clients Love Working With Us

Industrial Design Insights & Ideas

Let’s bring your product to market