Product Research & Concept Development

Solidify your product idea and assess feasibility with ease

End-to-end product design

Friendly & approachable

Work with our directors

Cost-effective & ethical

What is Product Concept Development?

Concept development is one of the earliest industrial design stages that occurs when bringing a new product to market. It helps translate your ideas into an actionable plan and paves the pathway for you to turn your idea into a physical product.

If you’d like to make a product that is well-designed and leaves an impact, you simply cannot afford to rush through the research and concept development phase. Nor should you only rely on low-cost teams that don’t have product engineering experience and skip this step altogether.

If you’ve gone down this pathway and would like a professional team to help you take your concept all the way through to production, we’re here every step of the way.

Our Product Designs Merge Artistry With Engineering

Good design is felt, not spoken. It’s aesthetic yet functional. And it sells out fast.

We’re in the business of bringing innovative, user-centred and sustainable designs to life. With over 30 years of combined experience, we have worked with countless business owners to translate the vision in their mind’s eye into tangible designs that can be manufactured.

Browse some of our recent projects below.

Let’s bring your product to market

Our Concept Development Process

During the concept development stage of product design, we’ll get to work researching and identifying any key challenges. We’ll also provide you with a detailed design plan that outlines the roadmap for bringing your product to market.

With our experts by your side, you’ll receive the following (and more) during the concept development phase of your project.

Timeframe: 6-8 weeks

Benefits: Prevent costly mistakes, reduce risks, and save money down the line.

Ideal if you:

  • Need product design expertise
  • Need product engineers to validate your idea
  • Have a tight deadline for your product launch



Good design is the product of outstanding research. At Paraform, we cover all bases when we research your product, its intended market, its feasibility and the competitor landscape you’ll face when you launch.


Assess Risks

Bringing a new product into the world has its own set of unique risks and challenges. If you’re unsure whether your product idea is feasible, we will assess the costs and risks associated with bringing your product to market, so you can make the most informed decisions.


Discover Market Trends

No product is launched in a vacuum. Paying attention to market and industry trends is vital to ensure the success of your launch and your product’s economic viability. We can prepare you with the foresight needed to launch your product to the right audience at the right time.


Observe Industry Best Practices

We leave no stone unturned as out research uncovers best practices for product design in your industry. We’ll dig deep into the ideal functionality and aesthetic drivers while also ensuring regulatory compliance at every level.



Through a mixture of sketching, CAD and other 3D visualisation techniques, we start bringing your concept to life. We’ll explore a range of design options and deliver a series of quick sketches as we collaborate on the final aesthetic and functionality you desire.


Validate Manufacturing Costs

As we come closer to solidifying the concept for your product, our engineers will also begin sourcing materials and validating costs with manufacturers to ensure your product concept is feasible from the get-go.

Industries We Work With

Commercial Product Design

Consumer Product Design

Accessible Product Design

Sustainable Product Design

Brands We’ve Worked With

Concept Development Case Studies

First Pack – Power Pack

The power engine behind a food heating system used in delivery services.

The Powerpack is a powerful and durable lithium ion battery pack designed specifically for use in food heating systems for delivery services. Developed for First Pack, one of Australia’s leading food packaging distributors, the Powerpack is built to withstand the rigors of daily use in the growing food delivery industry.

Why Choose Us?

  • Work with our directors

    By choosing Paraform, you can rest assured knowing our knowledgeable directors are overseeing your project from start to finish.

  • Reduce risks

    By taking the time to develop your product concept properly, we can help you reduce and save money risks down the line.

  • Nimble processes

    We’re a lean team based in Melbourne, and we pride ourselves on working quickly and efficiently at every stage.

  • End-to-end services

    No matter what stage your product idea has reached, we can help you bring a new product to market from the ground up, pronto.

Let’s bring your product to market

Why Our Clients Love Working With Us


How much does it cost to design and manufacture a new product?

Bringing a new product to market is no easy feat and generally costs upwards of $20,000. There are many aspects involved in research, development, prototyping and testing to ensure the product meets your expectations of quality and also delivers a tangible benefit for its intended users. Not to mention the hard costs associated with material sourcing and manufacturing your product.

I’m on a tight deadline for launching my product, can you work within the timeframe I need?

Our team is lean and nimble. We leverage our expertise and advanced processes to bring products to market fairly quickly compared to industry averages. This means we can often help you launch your product within a quicker timeframe but without cutting any corners along the way.

If you’re under a very tight deadline, it is best to book a free consultation with one of our directors so we can assess if your goals can be met within your deadline.

As there are many aspects involved in bringing a new product to market, we need to allow enough time to complete each stage properly.

If I have existing concepts and research, can you help me with prototyping?

Yes, we can help you with any aspect of product design. Depending on your needs and existing documents, we can either assist in an end-to-end capacity or for just one individual stage.

However, we typically find that taking shortcuts during the concept development and research phase can lead to expensive mistakes down the line. It is crucial for the success of your product that we ensure you have thought deeply about and researched all aspects involved in how your product will get made before we start prototyping.

We’re here to help fill in any gaps to reduce costly mistakes and risks that could have been avoided with some proper planning at the start.

Can you help me if this is my first product idea?

Absolutely! Our experienced directors will guide you through every aspect of your product design, so you don’t have to worry about the details. If you have a vision that you want to make a reality, it starts by booking your free consultation where we can assess the scope of what’s needed to launch your product.

We’re friendly and approachable. Our process is simple and we will also update you every step of the way, so you understand exactly where your project is up to and the next steps required.

If another agency or designer has started working on my product concept, can you help me manufacture it?

Yes, we can. No matter what stage your project is in or who has worked on it in the past, you can rely on our team to progress it to the next stage even if you have a tight deadline.

We can also review the level of research and concept development they have already completed and help fill in any gaps that may pose a risk when it comes to prototyping or manufacturing your product.

Let’s bring your product to market