Industrial Design

Reduce risks, costs and time-to-market with our expert industrial designers

End-to-end product design

Friendly & approachable

Work with our directors

Cost-effective & ethical

What is Industrial Design?

Industrial design services focus on designing and developing products for mass production.

Industrial designers work to create products that are functional, aesthetically pleasing, and user-friendly, with an emphasis on efficiency and cost-effectiveness in the manufacturing process.

At Paraform, our ability to blend creativity, technical engineering skills and problem-solving set us apart. Our industrial design process is lean and agile, allowing us to significantly reduce your costs and speed to market.

Our Industrial Product Designers Merge Artistry With Engineering

Good design is felt, not spoken. It’s aesthetic yet functional. And it sells out fast.

We’re in the business of bringing innovative, user-centred and sustainable designs to life. With over 30 years of combined industrial design experience, we have worked with countless organisations to bring new products to market in record time and without sacrificing quality or aesthetics.

Browse some of our recent projects below.

Let’s bring your product to market

Our End-to-End Industrial Design Process

No matter if you need an industrial design team to help you from start to finish or if you’d like us to fulfil one aspect of the industrial design process, we’ve got you covered.

We are a lean and nimble industrial design consultancy that can help reduce your risks, costs and speed to market.

Timeframe: 6-8 months

Inclusions: End-to-end industrial design, production strategy, manufacturing and mass production preparation.

Ideal for:

  • Product managers
  • Manufacturing companies
  • Retail companies
  • Government agencies
  • Sourcing agencies


Free Discovery Session

It all starts with a free discovery session where we detail the scope of your project and work out what’s needed to take your idea from concept through to production.


Concept Development

After our initial consult, we’ll get to work researching and provide you with a detailed design plan that overcomes key challenges for bringing your product to market.


Product Design

Using 3D modelling technology, we’ll start bringing your initial designs to life. We design for simplicity, elegance, quality and feasibility.


Prototyping & Testing

We work closely with manufacturers to rapidly develop the first working prototypes of your product and to test them out before you begin manufacturing.



With your completed design files and prototype, we’ll collaborate with your manufacturer of choice to produce the first production run of your product.

Industries We Work With

Commercial Product Design

Consumer Product Design

Accessible Product Design

Sustainable Product Design

Brands We’ve Worked With

Our Commercial Product Case Studies

First Pack – Power Pack

The power engine behind a food heating system used in delivery services.

The Powerpack is a powerful and durable lithium ion battery pack designed specifically for use in food heating systems for delivery services. Developed for First Pack, one of Australia’s leading food packaging distributors, the Powerpack is built to withstand the rigors of daily use in the growing food delivery industry.

Why Choose Us?

  • Work with our directors

    By choosing Paraform, you can rest assured knowing our knowledgeable directors are overseeing your project from start to finish.

  • Reduce defects

    By taking the time to test the nuts and bolts properly, we can assure you of a higher-quality product that’s well-crafted and unparalleled.

  • Nimble processes

    We’re a lean product engineering team based in Melbourne, and we pride ourselves on working quickly and efficiently at every stage.

  • End-to-end services

    No matter what stage your product idea has reached, we can help you bring a new product to market from the ground up, pronto.

Let’s bring your product to market

Why Our Clients Love Working With Us

Industrial Design À La Carte

Industrial Design Consulting

Our industrial design consultancy is geared towards filling any gaps you may be experiencing in the process of bringing a new product to market. You may not need our complete, end-to-end service.

No matter what stage your project is up to, if you want the advice of our experienced engineers and designers, we’re here to help.

From concept development to prototyping and manufacturing, our team can deliver.

Industrial Design Research

We’re known for making beautiful products, and we make them well.

We don’t cut corners when it comes to industrial design market research. In fact, our unique point of difference stems from the fact that we do our due diligence before we start designing your product.

From market research to industry best practices and regulatory compliance, we’ll have all bases covered in our research process. That’s how we are able to save our clients from very costly mistakes down the line. It’s also how we can ensure your product designs are feasible and manufacturable from the get-go.


Can you work as an outsourced industrial design company?

Yes, we can. We frequently work as an outsourced industrial design partner for corporates or large businesses that need specialist skills that we can offer in-house. 

Does industrial design involve robust product engineering?

Yes. Our team includes both designers and engineers, which is why we’re able to merge artistry with engineering excellence in every design we work on.

How much does industrial design cost?

Being able to mass produce a product is no easy endeavour and generally costs upwards of $20,000. 

There are many aspects involved in research, development, prototyping and testing to ensure the product meets your expectations of quality and delivers a tangible benefit for its intended users. Not to mention the hard costs of material sourcing and manufacturing your product.

I’m on a tight deadline for launching my product. Can you work within the timeframe I need?

Our team is lean and agile. We leverage our expertise and advanced processes to bring products to market quickly compared to industry averages. This means we can often help you launch your product within a shorter timeframe but without cutting corners.

If you’re under a very tight deadline, it is best to book a free consultation with one of our directors so we can assess if you can meet your goals within your deadline.

As many aspects are involved in bringing a new product to market, we need to allow enough time to complete each stage correctly.

Let’s bring your product to market